Website Tonight SEO : Meta Tags

Generally speaking “meta tags” are a minor part of search engine optimization and a major part of organic (aka: free) search engine marketing. Don’t worry if you don’t fully and clearly understand the difference between search engine optimization and search engine marketing. All that matters is that you understand that the meta tags on your website can make a difference in your success online.

To be more specific a “meta tag” is a hidden piece of code on a website that gives special instructions to the search engines such as Google, Yahoo, Bing, etc. With meta tags you can communicate vital info to a search engine, such as which international regions the webpage is targeted to, what searches your website should be a result for, and what info should show when your webpage is a result in a search.

When working with meta tags your ultimate goal is to get the highest possible search engine rank, which ideally will lead to more business and boost your bottom line. Before you can do that you need to know more about meta tags and how to use them. There are many different types of meta tags that you can add to your website, but most of them are used very rarely and wont make much of a difference for your SEO. The two most commonly used meta tags are: meta keywords and meta description.


Meta Keywords

The meta keywords tag is simply a comma separated list of keywords and phrases on a webpage that describe that webpage. An example meta keywords list for this webpage would probably look something like this…

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Many years ago Google stopped using the meta keywords as part of their search algorithm. What does that mean? Basically it means that the meta keywords tag doesn’t really matter anymore. Why did Google do this? Many reasons, but mainly because Google can already see what your website is about by looking at the text on your web pages – they don’t need your keyword list. Unfortunately people that are not familiar with search engine optimization are unaware of this and somehow get it in their heads that having the meta keywords tag on their web pages is important – it’s not.

Do not confuse “meta keywords” with “keywords”. The meta keywords tag is virtually worthless, but “keywords” are extremely important. To see the difference and learn more read, “Website Tonight SEO : Keywords“.

Even though the meta keywords tag is virtually worthless I still add it to each page of the websites I design for a few different reasons.

  • If they truly are ignored by Google then adding them wont hurt anything.
  • It takes almost zero effort to add the meta keywords tag to a webpage.
  • Nothing is stopping Google from using the meta keywords in the future and not making that fact public. If they do, all my sites will be ready. I doubt they will use them for search rank, but who knows how they might use them or why they will determine them to be resourceful again.
  • Some smaller search engines still use the meta keywords for indexing.

How to Add Meta Keywords to Website Tonight

  1. Log in to your Website Tonight account.
  2. Navigate to the page where you want to add meta keywords.
  3. Click the Page tab (top center).
  4. Hover over the Properties icon (top center under the Page tab).
  5. Select Meta Data from the drop-down menu.
  6. Type keywords and key phrases (separated by a comma) in the Keywords box.
  7. Click the Apply button (bottom right).
  8. Use the Pages drop-down menu (upper right) to select another page.
  9. Repeat steps 6 and 7 until you have added keywords to every page.
  10. Publish your Website Tonight project.

Meta Description

The meta description tag is what Google and other large search engines use as the description of the webpage when it appears in the search results. This is the only meta tag that is visible to humans. The example below shows how a meta description is displayed in a Google search. The first line (blue text) is the title of the webpage. The second line (green text) is the URL of the webpage. The last two lines (black text) are the meta description for that page.

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How to Add a Meta Description In Website Tonight

  1. Log in to your Website Tonight account.
  2. Navigate to the page where you want to add meta keywords.
  3. Click the Page tab (top center).
  4. Hover over the Properties icon (top center under the Page tab).
  5. Select Meta Data from the drop-down menu.
  6. Type a short summary of the page in the Description box.
  7. Click the Apply button (bottom right).
  8. Use the Pages drop-down menu (upper right) to select another page.
  9. Repeat steps 6 and 7 until you have added keywords to every page.
  10. Publish your Website Tonight project.
If you use Website Tonight for business or if the purpose of your website is to make money then read, “SEO 101 for Website Tonight“.

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