SEO 101 – Website Tonight

Google Home Page

If you’re like most people when you get on the internet you use a search engine to browse the web, as opposed to typing a web address directly into the address bar. It’s probably no surprise to you that Google is the most popular search engine, but did you know that roughly 70% of all searches go through Google?

Unless you are paying for radio, television, or other traditional forms of advertising most of your first time website visitors are finding you through Google. That means the success of your website depends heavily on what searches your website is a result for (aka: how your site is “indexed”), your rank for those searches (aka: “search engine rank” or “page rank”), and how the results appear on the search engine results page.

This article is meant to be a starting point for learning SEO so the lists below are overly simplified and not complete, but generally speaking these are the things Google looks at when determining how to handle your website:

How Google Indexes Your Website

  • The content of your website (ex: keywords and key phrases).
  • Which websites are linked to you.
  • Your browser titles.
  • Your meta description tag.

How Google Determines Your Search Rank

  • The content of your website (ex: keywords and key phrases).
  • The rank of the web pages that are linked to you.
  • How many people visit your website.
  • How long people stay on your website.
  • How often people return to your website.
  • How long your website has been around.
  • How often people share links to your website on social networks.
  • How influential the people sharing links to your website on social networks are.

How Google Displays Your Web Pages in the Search Results

  • The title of the web page.
  • The meta description of the web page.
  • The file name of the web page.
If you haven’t already, add your website to Google. It’s easy and free. You only need to add your website to the Google index once. After that they will update your site and add new pages automatically.