All posts in Express Email Marketing

Email Marketing Best Practices

Before jumping head first into the warm inviting waters of email marketing it’s important to know about two potential pitfalls that can seriously undermine your efforts. We call these “email marketing gotchas”.

Gotcha #1 is when your email campaign results in bounce backs from bad email addresses. This will bombard your email servers, call the integrity of your distribution list into question, and (worst case scenerio) halt the delivery of your email campaign. This brings us to…

Rule #1: Don’t buy or share lists.

In other words, keep your email distributions lists home-grown. You can use Express Email Marketing to create a signup form, or build your list through site surveys (our online survey application – no longer offered), and if your contact information is older than six months, send a permission email to make sure that the person still exists and wants your content.

Gotcha #2 is when you email different content; newsletters, weekly specials, seasonal promotions, etc, without obtaining explicit permission for each type. This can cause contacts to invoke the “report spam” or “opt-out” options that federal law requires be included in every email.

Rule #2: Don’t send unwanted information.

To help keep opt-in preferences straight you can automatically assign contacts to one or more predefined distribution groups.

That’s it. Just follow these rules and you’ll be golden.


Click here to see plans and prices for Express Email Marketing from Nerd Warehouse (cheaper than GoDaddy.com for the exact same thing).

Express Email Marketing + Website Tonight

Express Email Marketing (EEM) is a cost effective way to market your business to a large audience. EEM is normally used to send newsletters and for other forms of email marketing, but it can be used to send any sort of email that you want. With Express Email Marketing you can create a signup form that will allow people to add their email addresses to your mailing list. Once you have the signup form built you can put it on Website Tonight by following the instructions below.

Click this link if you would like to learn more about Express Email Marketing.

How to Insert the Express Email Marketing Signup Form

  1. Log into Website Tonight
  2. Go to the page you want to add the signup form to.
  3. Click on the content block you want the signup form to be in, so that you can type in the content block. (This is called “edit mode”).
  4. Make sure the Insert tab is selected (top center).
  5. Hover over the Forms icon and select Express Email Marketing Form.
  6. Use the drop-down list to select the appropriate Express Email Marketing account.
  7. Click OK